Understanding the power of Max AI Holdings' Patent

Not Mechanical, It Is Personal

Max AI Holdings' U.S. Patent 9,378,505 (US9378505B2) pertains to automated multivariate testing methods designed to enhance customer outcomes for merchants. It specifically focuses on interactive communication systems that allow for testing and varying options to boost economic impact and achieve desired results for merchants. This method is crucial for SaaS and ecommerce platforms that depend extensively on diverse forms of automated customer interaction, conversion optimization, and performance testing across digital touchpoints, including landing pages, in-app messages, email campaigns, and checkout processes.

Patent US9378505B2 Key Features

• The patent describes methods for optimizing merchant-customer interactions using systems that conduct multivariate testing (including A/B testing at scale).

• It enables statistical measurement, analysis, and automated decision-making to select options yielding the best desired outcomes—commonly customer conversion or retention.

• Technologies covered include interactive communications systems (e.g., voice response, electronic communications interfaces) used by merchants to interface with customers.

  
  

Comparison to SaaS and Ecommerce Practices

Many SaaS and ecommerce companies routinely use multivariate testing platforms to optimize user experiences, increase conversions, and improve marketing campaign effectiveness. Examples include:

• SaaS products that test multiple software interface elements, onboarding flows, or feature announcements using automated systems to gather and analyze customer response data.

• Ecommerce platforms that experiment with homepage layouts, product media, checkout flows, and personalized marketing to statistically identify the most profitable configurations.

Feature	Patent US9378505B2	SaaS/Ecommerce Companies
Multivariate Testing System	Claimed for merchant-customer contact	Implemented for UIs, emails, landing pages, checkout optimization
Statistical Analysis Automation	Core to the invention	Used widely in SaaS/ecommerce platforms
Customer Interaction Optimization	Defined as patent aim	Integral to conversion rate optimization, retention, and engagement

Potential Infringement

Potential Infringement Risk here is a clear overlap between the patent’s claims and real-world SaaS/ecommerce practices, especially where platforms automate complex multivariate (not just simple A/B) testing for merchant-customer interactions. Potential infringement may exist if:

• SaaS or ecommerce solutions automate the selection and deployment of interface/content variations specifically to maximize merchant-defined economic outcomes using statistical testing across multiple variables, rather than only basic split (A/B) tests.

• They provide merchants with interaction systems (voice, electronic, or web-based) that both automate the testing and the optimization of outcomes as specified in the patent.

  
  

  

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For clear infringement, the actual implementation must match the specific methods and systems described and claimed by US9378505B2, not just the general concept of multivariate or A/B testing. Detailed claim-by-claim analysis and, ideally, legal review would be needed to determine if a given SaaS or ecommerce company’s solution falls within the scope of this patent.

SaaS and ecommerce companies that use automated, statistically driven multivariate testing to optimize merchant/customer communication or outcomes may risk infringing US9378505B2 if their platforms implement methods and systems matching those claimed in the patent. for proactive licensing reach out to license@maxaiholdings.com